Subscribe to Entrepreneur for $5
Subscribe

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

By
Opinions expressed by Entrepreneur contributors are their own.

Takeaways:

Rethinking How We Get Food - A traditional restaurant is one brand under one roof. With a commissary kitchen you can have multiple brands under one roof. But with CookUnity it's different. Their "roof" is an app that connects chef with consumer. Technology is helping food get around easier, which is a win for cooks and eaters alike.

Helping Chefs Scale - While the average chef might feed hundreds a day, CookUnity helps them reach thousands with a scalable model that includes kitchen space, ingredients, and essential services for running a food business. This model has helped their chefs make lots more money than they would just cooking at one restaurant.

Customers Want Variety - In the food industry the customer wants choice. Mateo Marietti points out that even the biggest burger brands don't reach a majority of customers because the market demands options. CookUnity helps provide eaters with a bevy of choices by partnering with dozens of chefs from around the United States.

***

CookUnity CEO Mateo Marietti is on a mission to reconnect farmer to chef to eater.

Mateo Marietti co-founded the CookUnity meal subscription service with a belief in the power of great food. And great food comes from great chefs.

But far too often it's hard for cooks — even the best — to expand outside the walls of their restaurants.

That's where CookUnity comes in to help.

"We want thousands of people per day to enjoy your recipes, not just hundreds," said Mateo Marietti to Restaurant Influencers host Shawn Walchef of CaliBBQ Media.

CookUnity is an innovative "chef collective" that sells personalized meal subscription plans with an emphasis on quality, health, and sustainability. It connects top chefs from top restaurants directly with thousands of diners all over the United States.

The New York-based company provides kitchen space, ingredients, and other vital services for their large line-up of chefs. Then the meal magic can be scaled much easier.

"The problem that we are trying to solve primarily is the access problem. So if you're a successful restaurateur or chef, your impact is not that big. Your reach is not that big, even the successful ones."

Being a chef with CookUnity means being able to tap into a pre-existing customer base, scalability potential, and far less headaches than it takes to operate a restaurant location.

"We have two chefs doing more than $2 million a year in income, while more than 20 percent of our chefs are making more than a million," the company co-founder said.

CookUnity meals have included such specialities like Miso Roasted Brisket by Maiko Kyogoku, Parmigiana Chicken by Pat LaFrieda, and Asiago-stuffed Gnocchi by previous Restaurant Influencers Guest Fabio Viviani.

Mateo Marietti has been connected with food his whole life. He was born on a farm in Argentina and has worked in the business for a long time at the intersection of food, logistics, and technology. Mateo estimates that the brands he has built have delivered more than 25 million meals combined.

The Pandemic of 2020 took CookUnity to another level due to an increase in people wanting to eat at home.

"It was an inflection point. And we continue growing steadily since then," he said.

Even though CookUnity is operating in an emerging space in the food industry, Mateo knows in a few years people will get used to the idea of ordering their meals online directly from amazing chefs. After all, there was a time when it was still new to rent a stranger's house through a website, or get a ride from a stranger with a cell phone app.

"I will argue that customers are always looking for new things and not necessarily satisfied," said Mateo Marietti. "Even the biggest brands, companies become a tiny fraction (of the market). And to me, that is a sign that consumers always want to try new things."

***

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.

Latest

These 13 Founders Share Their Number 1 Piece of Advice to Help You Set and Achieve Your Business Goals

From time management tips to shifting your energy these founders share their go-to business tips to help you thrive in 2023.

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

The No.1 Most Bankable Skill You Must Have to Succeed in 2023

If you don't foster this skill, you'll fall behind the pack financially and professionally in 2023.

We Need to Talk About This Forgotten Human Skill to Win at Sales

The founder of Make Money Your Honey is teaching people the skills they need to close future deals and she's starting with having face-to-face conversations.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

newsnewsseoseogamesmedicalgamesgamesnewsnewsnewsnewsnewshealthnewsgamesnewsseogameshealthgameshealthnewsgamesgamesnewsseohealthnewsnewsnewsnewsgamesgamesgamesseogamesgamesseogamesgamesgamesseohealthgamesgamesgamesgamesmoviegamesgamesgames