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More Posts on Branding
The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd.
A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.
The question isn't whether brands should take a stand but how and when.
Here are the six steps to developing an effective content strategy that's actually made for human consumption (from the perspective of a chef).
Your founding story is important, but the way you share it can make -- or break -- the image of your company. Here are four ways to ensure it translates in a way that resonates.
Many businesses make the mistake of choosing names that do nothing to amplify their brand. Don't be one of them.
Losing control is a nightmare for brand leaders, but there are ways to gain that control back and keep it for good.
Interview with Velvet Taco CEO Clay Dover about the success and strategies of limited time offers (LTOs), building customer rapport, and the promise to always try new things.
Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.