Branding

Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World

The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd.

Why You Need A PR Agency and How to Choose One Wisely

A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start shopping around for options.

Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.

The question isn't whether brands should take a stand but how and when.

Lida Citroën

4 Steps to Building the Best Online Reputation

Your online reputation can win or lose new customers. Here's how to build an online reputation with high-quality reviews in 2022.

Are You Creating Content for Human Consumption? Let's Find Out.

Here are the six steps to developing an effective content strategy that's actually made for human consumption (from the perspective of a chef).

AJ Kumar

Want Success? Define Your Company Values

Whether you're creating a new company or refreshing a business, make it a practice to assess your company's core values and traditions.

Nathan Miller

Telling Your Brand Story Is Crucial. 4 Steps To Ensure That It Resonates.

Your founding story is important, but the way you share it can make -- or break -- the image of your company. Here are four ways to ensure it translates in a way that resonates.

How to Choose a Strong Business Name and Amplify Your Brand

Many businesses make the mistake of choosing names that do nothing to amplify their brand. Don't be one of them.

Alex Skryl

How To Get and Retain Control of Your Brand By Selling Online

Losing control is a nightmare for brand leaders, but there are ways to gain that control back and keep it for good.

David Wright

Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs

Interview with Velvet Taco CEO Clay Dover about the success and strategies of limited time offers (LTOs), building customer rapport, and the promise to always try new things.

How to Understand Corporate Branding vs. Personal Branding for Success

Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.

Jessica Wong

Is Rebranding the Right Move for Your Company? Here's How I Knew It Was Time

Big changes are everywhere. Is it time for you to tackle a big change of your own?

Michael Orlando