Why Do Your Customers Really Buy from You?
As a customer-conscious business, it is essential to sell the hole, not the drill.
Does AI Deserve All the Hype? Here's How You Can Actually Use AI in Your Business
We're constantly hearing about advancements in artificial intelligence, but how can you use it practically to streamline company operations?
How Dogpatch Games Wrote the Rulebook for Tabletop Gaming Customer Service
In this episode, hear how Shannon Newton used customer service and event planning to turn Dogpatch Games into a community staple — and more than a board game store.
Pizzeria Gets Burned for 'Now Hiring Non-Stupid People' Sign
An Ohio pizza joint served up a lot of laughs and a little bit of controversy with its help-wanted sign.
The Impact of Adding a Personal Touch
Reputation is important for any business, and especially so when selling through an online platform only.
Meredith Sandland of Empower Delivery on the Steps to Digital Maturity
Meredith Sandland, CEO of Empower Delivery, discusses growing your loyal customer base and keeping up with the digital restaurant evolution.
3 Marketing Fails That Demonstrate The Importance of Fundamentals
There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.
What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers
Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.
'People Can't Do Good Unless They See Good': This D.C. Ice Cream Shop Owner's Generosity Started a Chain of Giving
Charles Foreman makes sure everyone who wants ice cream, gets it — even if they can't pay. Now, his kindness has had a domino effect.
Behind the Reviewers: What Makes a Reviewer Tick?
In this episode, Emily Washcovick, Yelp's Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer's perspective.
5 Things to Remember When Communicating With Customers
Effective communication with customers has never been more important, especially as we head into economic uncertainty. Remember these five tips when you're talking to your customers.
How to Retain Customers During an Economic Downturn
To weather a recession, focus on your most loyal customers.
The Savannah Bananas Just Turned Down $1 Million in Ticket Sales. Are They, Um, Bananas?
Baseball team owner Jesse Cole explains why he cried foul on an attempted group sale purchase.
Want Raving Fans Like Tesla and Starbucks? Your Business Needs to Do These 6 Things.
We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?
A Woman's Awful Experience Getting Refunded for a $19 Candle on Etsy Went Viral After the Store Kept Insulting Her
After requesting a refund, the owner of the store accused her of being drunk or high in a testy exchange.