State Farm Spotlight
How I Grew My Business 100x During the Pandemic
This Florida-based entrepreneur explains how she managed to find new clients, generate revenue, and help ensure her long-term success during a very difficult time.
This Entrepreneur Overcame Failure, Grief, and Cancer to Start the Business of Her Dreams
Melinda Vetro survived and learned from professional and personal setbacks. Today, her business is thriving. Here's how she made it happen.
Even a Pandemic Couldn't Stop This Founder's Pet-Friendly Mission
A Q+A with Claudia Montoya, a founder with a passion to educate on the importance of proper pet nutrition.
How to Grow Your Business With Social Media
Miriam Fried, owner of MF Strong, shares why a solid online presence, including social media and Yelp, is important for starting a business and achieving continued growth.
I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.
Why Customer Service Is Your Get Out Of Jail Free Card For Business Success
These are the secrets of using customer service as a powerful business advantage, with exceptional results and almost zero risk of it being knocked off.
A Story Behind Every Cookie: Best Damn Cookies's Path to Success
Owners of Best Damn Cookies in New York City explain how fearlessness and collaboration have raised their cookies to the upper echelons of baked goods.
Boldness Is Key When It Comes to Starting a Business — Here Are 5 Ways to Boldly Launch Yours
In this article, we will discuss five key tips to launch a business with boldness. Whether you're a seasoned business owner, or just starting out, there's something here for everyone.
After 20 Years of Working on Broadway, This Husband-Wife Team Launched Their Own Production Company and Beamed-Up Their Dream Show: A Musical Parody of 'Star Trek.'
Jim and Vic Cairl discuss launching their company Peekskill Productions and its first show 'Khan!!! The Musical.'
Spending the Most Really Does Win the Most Customers. Here's Why
Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.
12 Brand Archetypes and How They Can Help Your Business
Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.
How to Stay Motivated When Starting a Business
If you are a recent or new business owner, you are likely facing some challenges that discourage you occasionally.
The Best Customer Service Companies Spend These 8 Minutes A Day Becoming Better Than the Rest of Us
These short and wildly effective customer service improvement steps will set you well on your way toward becoming "the Ritz-Carlton of Industry X" or "the Zappos of Industry Y."
4 Easy Ways to Improve Your Customers' Online Shopping Experience
With these tips, your online business can offer a more enjoyable experience, set itself from the competition and encourage repeat purchases.
Why Staying Human in the Age of AI is Crucial to Business Survival
In the ever-changing tides of consumer trends, only the most adaptable businesses will stay afloat and thrive.
The Major Benefits of Social Media for Small Business Owners
Crystal Media owner Crystal Vilkaitis breaks down the benefits of social media for small business owners, including how to boost sales, exposure, and brand recognition.
7 Reasons to Trust Your Gut When Starting a Business
You know what's right for you, so trust yourself!
5 Life-Changing Customer Service Secrets You Can Learn From Five-Star Hotels
Dramatically improve the customer service at your business by emulating the great hotels, including The Ritz-Carlton, Four Seasons and Michael Dell's newest ultra-luxury property.